Perfekt The Advertising Effect How to Change Behaviour by Adam Ferrier 66Nh0zMA

  • Model: 66Nh0zMA
  • 1048 Antal på lager


Product Description:

Want to know how to influence other peoples behaviour In The Advertising Effect respected advertising insider Adam Ferrier reveals the ten techniques used by some of the bestknown brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices emotional or rational persuasion. This is the ultimate insiders g