fornuftig pris The Branded Mind by Erik Du Plessis hdxuj15J

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Product Description:

The Branded Mind is about how people think and particularly how people think about brands. It explores what we know about the structure of the brain explains how the different parts of the brain interact and then demonstrates how this relates to current marketing theories on consumer behaviour. It investigates developments in neuroscience and neuromarketing and how brain science can contribute to marketing and brand building strategies. Including research by Millward Brown one of the World